Illusion of Space and Motion

3 examples of Illusionistic Space

Giuseppe Zanotti Design feat. Anja Rubik

Above - Example of Amplified Perspective.  This designer ad places emphasizes on the shoes... and is done so through amplified perspective.  This is when an visual image is produced in a very different perspective, and an item is pointed directly at the viewer (the shoes in this case).

Aerial Perspective

Above is a Pepsi Ad demonstrating the illusion of space through aerial perspective.  In this device of illusion color is used to show depth.  As the color contrast lessens and the contours of the mountains become less distinct, the viewer feels like those objects are far away.  In this the red of the rock is very close, indicated by the darkness.  However, the mountains become farther and father away as the contrast decreases.  Can you see the Pepsi logo?

Linear Perspective

Linear perspective is featured in the above advertisement by Audi.  This perspective happens as parallel lines recede into an imaginary line called the horizon or eye level. In this ad we are facing the passenger side corner of the car.  The lines created from our vantage recede into the distance at the, towards the middle on the left, where there is a distant mountain.




3 Examples of Illusionistic Motion 

Anticipated Motion

The above Silk advertisement demonstrates the illusion of motion through anticipated motion, similar to that of The Milkmaid by Vermeer; both consisting of an element of constant change.  We can "feel" Silk splash, but we are only watching it do this.

Blurred Outlines

The above ad from BMW demonstrates the illusion of motion through blurred outlines.  The photo around the car is blurred creating the illusion that the car is moving forward toward the viewer.

Multiple Image

The above ad is an example of multiple image illusion of motion. The text, Design Basics, says that when "...one figure in an overlapping sequence of poses, the slight change in each successive position suggests movement taking place" (Lauer).  This ad demonstrates this movement by the successive sequence of foot movement.